Saturday, Apr. 07, 1923

A Ballyhoo Man

In a speech in Boston Secretary of Labor Davis declared: "President Harding is probably the poorest advertiser in the United States today. The smallest corner grocer in Boston could undoubtedly give him a big handicap and then beat him at the game of getting himself sold to the public. This is not the time of our old and respected friend, Theodore Roosevelt, who had the faculty of letting folks know what he was doing and how fast he was doing it."

Some of Mr. Harding's vacation friends have suggested (in all seriousness) that he appoint a "Director of Administration Publicity" with a rank of an assistant secretary of an executive department.

The President, however, is doubtful about the proposition of having a press agent, believing that it would not be approved by the country and that the director's functions would degenerate into propaganda rather than present the Administration's policies authoritatively. It is believed that the plan was originally broached by Mr. A. D. Lasker, Chairman of the U. S. Shipping Board, who formerly was head of Lord and Thomas (advertising firm) in Chicago and had charge of Republican advertising during the 1920 national campaign.