"Mon Dieu, C'est Vilain! "

M. Andre Citroen, largest automobile manufacturer in France, made a pilgrimage to the Ford plants in Detroit; his enthusiastic admiration was tempered only by a regret at the inartistic character of Mr. Ford's well-known product. " Nothing about Ford or his plant suggests a trace of the finer aesthetic qualities," he stated. " One can make cheap, rapid cars, but they do not have to be ugly." Proposing to give the inexpensive car beauty and form, M. Citroen has announced that he will establish an American plant, designed for mass production, but embodying artistic ideas. The plant will be located near New York, either in New Jersey or on Long Island, and is to be backed by American capital. M. Citroen takes back with him to France a large amount of American labor-saving machinery and four American engineers familiar with American methods of mass production.