A "God-Driven" Pen

A " God-Driven " Pen

No food for 30 days, steady work and an hourly drink of water--that is the program of Bernarr Macfadden.

Macfadden is the publisher who has capitalized the interest of the human body, particularly the female.

According to the caption which appeared beneath his picture in a recent advertisement of himself, he is " Father of Physical Culture, whose God-driven pen has made millions think."

A short biography culled from the same advertisement: "For nearly forty years Mr. Macfadden [age 55 years] has been hammering away at ideals that are a fixed part of his nature. He believes that everybody should be strong.

"Five years ago Mr. Macfadden started out to become a real publisher, not because he cared for the money, fame or success, but because of the power that he would secure in carrying on his propaganda. At that time he controlled Physical Culture Magazine, which had a little more than 100,000 net monthly circulation. Today he controls six magazines [Physical Culture, True Story, Beautiful Womanhood, Metropolitan, Brain Power, Movie Weekly], with a circulation of nearly' two million monthly, and he says this is only the beginning!"

Last week, with nothing to eat, Mr. Macfadden was busy rushing his six magazines to press.

Meanwhile the June numbers are on sale. Beautiful Womanhood contains the following features:

How I Came to Hate My Lazy Husband,

The Truth about Women that Nobody Tells,

Can a Woman Think?

How to Be Beautiful,

Make Your Kitchen Your Beauty Parlor,

Are Petting Parties Dangerous?

The Monster (Serial Story).

From an editorial signed by Mr. Macfadden: " Some women have had the unusual ability to recognize the importance of the physical life. And they are the Venuses, the superwomen. . . . They pick out from a big assortment their own sweethearts and husbands.

" If your life, dear reader, has not been dotted here and there with glorious experiences, you are yourself to blame."

And from the blurb: "Help us, therefore, dear reader, to give this publication the influence which it deserves throughout this Great Nation."