Monday, Jul. 02, 1923

Cheaper Tires

Manufacturers of automobile and truck tires are conducting a special deflation of their own. Even the United States Rubber Co. has announced an 11% reduction in pneumatics, and a 10% cut in solid rubber truck tires. Practically all the principal American tire companies have now lowered their prices in the same proportion.

The sudden increase in motor sales this spring largely caused the increase in tire prices. The ensuing price reduction is in part seasonal, since the heaviest tire sales always occur in the spring and demand slackens by July. But it also indicates that, despite the enormous output of motor vehicles this year, the tire makers have more than kept up with them.