New Weekly

What is in a name? "$25,000" say the Chicago Tribune and its lusty offspring The News (Manhattan). The public is offered $25,000 for a name. Afterwards the public is expected to buy it back many times over in nickels on the newsstand.

Announcing the publication of a new weekly with fiction, photos, fashions, patterns, fun, editorials, special articles, cartoons, and illustrations, the above newspapers offered $20,000, $4,000, and $1,000 in prizes for a name and a slogan.

The fertile minded readers of the two newspapers came forward with a multitude of suggestions:

TODAY--As Wise as Yesterday and as Fresh as Tomorrow.

THE COMET--A Weekly Trail Blazer of American Thought.

ZEST--A Magazine of the World's Brightest Ideas.

DASH--For the Whole Family.

THE NORTH AMERICAN LEADER--The World's Greatest Weekly.

ACME--The Highest Point in Magazines.

THE ERA--Dedicated to the Golden Now.

THE AUGUSTAN--The Magazine of the Age.

SUPREME -- The World's Best Weekly.

ROTOFOTO WEEKLY--A Magazine of Fiction, Fotos, Fashion and Fun.

SATISFACTION MAGAZINE--It Satisfies the Whole Family.

PEERLESS -- America's Favorite Magazine.

THE RETINA--The Eye of the World.

THE TRIUMPH--A Crucible for the Test of the Keenest and Purest Product of Human Effort in Every Possible Field of Thought.

THE CAULDRON--The Reader's Melting Pot.

THE NUWEEKLY--A Literary Feast for Everybody.

MAGAZETTE -- The News and Views You Can't Forget.