Perfect Image

Shortly after the Bulletin had descended upon Manhattan, the stork brought another infant, a real surprise, for the general public had only one day's notice of its coming. It was the Daily Mirror. Like all good mirrors, it presented almost a perfect image. In this case it was an almost perfect image of the Manhattan gumchewers' sheetlet, the Daily News. Their outward semblances varied only to the discerning eye. The front and back pages were completely wrapped in pictures. Within, tiny stories, mostly of the human-interest-scandal-crime variety, lay side by side, like meek sardines, while over all and through all, garnishing and epitomizing, were scattered photographs, comic strips, drawings. The headlines were trenchant: "No Rabbits," "She Must Pay," "Marry Me," "Hero Sued." It happened that the first issue of the Mirror coincided with the first day of the Democratic Convention. The politics of the Convention were disposed of promptly on the second page, terminating in less than a short column by bumping into a cartoon. The article summed up the situation by giving the, betting on odds on the candidates and added: "The radio will tell the rest." The editorial page was the chief distinction of the Mirror, whose motto is: "Make It Short and Snappy." Describing itself, the Mirror, with unwonted candour, said: "Daily Mirror's program will be 90% entertainment, 10% information -- and the information without boring you." The furnisher of this entertainment is Barclay H. Warburton, Jr., of Philadelphia. His grandfather was the founder of the Philadelphia Evening Telegraph. His father continued as publisher of the paper. His mother was a daughter of John Wanamaker. The son, Barclay H., Jr., is a young man, curly-haired, fond of dancing, who frequently visits Palm Beach. He came to the gumchewers' aid.