Failure

Last week, the Victor Talking Machine Co. (TIME, Jan. 12) announced that no more would the famed opera and concert stars under contract to them broadcast on the radio. These free broadcastings had not boosted but had decreased the sales of Victor phonograph records. Last week, therefore, the Company replaced great artists * on their concert programs with such names as Rudy Wiedoeft, Billy Murray, Hank Burr.