Demise

Aged 37 years, Current Opinion-- monthly organ of tinted photogravure, news smatterings, topical literature-- agreed to being absorbed by The Literary Digest. Publisher William H. Wise of Current Opinion gave out, as reasons, the magazine's diminished volume of advertising and his own desire to concentrate on his book-subscription business. Publisher W. J. Funk of the Digest gave out, as plans, that Current Opinion would cease functioning "very shortly," that its name would probably be incorporated with the Digest's, as was that of Public Opinion some years ago. Rumor put the price at $250,000. Thus, another name is to be added to the list of recently defunct or "absorbed" journals of opinion--The Freeman, The International Interpreter.