Affront

In the advertisements for a cigar which is, in appearance, somewhat squat, in odor, somewhat acrid, has been pictured a face known to all lovers of loud music--the face of John Philip Sousa. The famed bandmaster was depicted gazing in tender contemplation at the squat object or, with a presumably acristogy inserted between his crisp military mustache and his neat professional Van dyke, enjoying a happy solace while he listened, rapt, to some exalted strain. Last week Lieut. Commander Sousa began a Supreme Court action to re cover $100,000 damages from the P. Lorillard Co., which had thus, without his permission, advertised the ''March King" cigar. He asserted that, beyond the mere trespass upon his name or af front to his taste which the advertisement embodied, it had made him suffer the ribaldries of his friends who have "made sport of him, expressing feigned surprise that he sold his name, picture and reputation in connection with such a low-priced* cigar as those advertised." Other cigars named for famed persons : 15 cents or less: Peter Schuyler, Rob ert Burns, (Daniel) Webster,f (Vitus) Bering (discoverer of the Straits), /= William Penn, Raphael, Duke of Savoy, Flor de Spencer, Hanan Bros. (Shoe People), Tom Wilson, Lady Churchill, Captain Marryat. More than 15 cents: Henry Clay, Manuel Garcia. Cigars named after fictional persons: Monte Cristo, Robin Hood.