Price of Fords

Changes in the price of Fords were announced last week:

........OLD NEW CHANGE

Runabout....... $260 $290 +$30

Touring ........290 310 + 20

Coupe ..........520 500 -20

Tudor sedan ....680 520 -60

Fordor sedan....660 565 -95

"The demand for closed cars," said Edsel Ford, President of the company, "since the improved types in colors were introduced has been constantly increasing. With greater output of these types costs have lessened and it is the policy of the company to give its customers the benefit of all reductions in production costs."