Owners

On the blue and sometimes the golden front cover of the distinguished Magazine of Wall Street, there often appears the signature of its editor and publisher--C. G. Wyckoff. Manhattanites were surprised last week upon learning that this name does not belong to a brother, cousin, nephew, uncle or any other blood relation of Richard D. Wyckoff, the financial writer who founded the magazine in 1907. The name is that of his wife-- Cecelia Gertrude (Shere) Wyckoff. The secret came out with news that Mr. Wyckoff had sold to Mrs. Wyckoff for $500,000 his minority holding in the publication, which she had built up from 1,500 to 73,000 circulation.

Certainly no businessman, no bull or bear on the stock exchange would have been shrewd enough to guess that the Magazine of Wall Street, for the last 16 years, has been the work of a woman who once wanted to be a prima donna. Mrs. Wyckoff lives at Great Neck, L. I., has two daughters, wears flowers as big as her face, and is as energetic in her office as an outfielder on a windy day.