"Dime a Face''

"Every woman could be beautiful on ten cents a day," said Mrs. Ruth J. Maurer to the Beauty Trades Show-at Chicago last week. But, she added, instead of spending a dime per face daily, which would total some $3,000,000, U. S. women together spend $5,000,000 daily on cosmetics, waves, shingles, manicures, brow-plucking, chin-melting, neck-ironing, bath salts.