"Personality"

One hundred and ten text pages, plus some advertisements and a colored cover has just issued from the Doubleday, Page presses in the shape of a magazine called Personality. Three hundred and seventy-seven copies of this sample have been printed and distributed to friends of the publishers.

In the editorial announcement inserted are certain credos: "American readers have proved . . . their absorbing interest in records of success from all phases of life. ... In a country where preferment awaits those who help themselves, a record of success becomes a lesson in opportunity. . . . There lies behind the striving of each winner a story that contains both interest and inspiration. This magazine will devote itself to discovering the thrills and the lessons in these life stories."

Within are stories about Coolidge, Carnegie, John Singer Sargent, Roosevelt, Mrs. Ogden Reid; a facsimile manuscript of Kipling's "If"; snatches from famous biographies; answers to questions about how to get a job and succeed in it by Ford, Joseph C. Grew, Ethel Barrymore.

Cynics shied at Personality; saw in it a highly polished variation of the copy book maxim morality through which every U. S. boy is assured he can become President. Said one: "Just like Success and the American Magazine--only more so."

The first public copy will be dated November, priced 35-c-.