Cadillac Photoradiogram

General Manager Leo M. Rumeley of General Motors last week wished to show all G. M. C. foreign dealers the photograph of the season's new-model Cadillac. Aware of current communication methods, he despatched a messenger with a picture from Detroit to Cleveland. In Cleveland the Bell System put the picture on its telephoto wires to Manhattan and to San Francisco.

From Manhattan, the Radio Corporation of America sent the picture by radiogram to London. At London a print was made and sent by air mail to Antwerp, Copenhagen, Stockholm, Berlin, Paris and Madrid; by express steamer to Alexandria (Egypt), Buenos Aires (Argentina), Sao Paulo (Brazil), and Montevideo (Uruguay).

From San Francisco, Radio Corporation of America sent a duplicate picture by radiogram to Honolulu. At Honolulu a print was made and sent by express steamer to Osaka (Japan), Batavia (Java), Wellington, (New Zealand), Sydney and Melbourne (Australia). From Melbourne prints of the print of the San Francisco-Honolulu photoradiogram were to be mailed by train to

Brisbane, Adelaide and Perth (Australia).

By using telephoto, telegraph, cable, radio, photoradiogram, steamship, railroad, aeroplane and motor car, G. M. C. General Manager Leo M. Rumeley saved one to two weeks in informing his foreign dealers of Cadillac's new model.