Office Equipment

The Idea: A "posture chair." The Motive: To minimize fatigue for office workers.

The Story: But for the neck, the weakest portion of the spine is the small-of-the-back. Old-time office chairs strain the spinal column. Armless revolving chairs pinch the back of the legs where the arteries come to the surface above the knee. This eventuates a cramped sensation. As remedy, the Sikes Chair Co. of Philadelphia has provided a posture chair. Since 1922 experiments had been conducted with the result that in 1927 came the "Perfect Posture Chair," the seat being shallower (13 in. instead of the usual 18 in.) and slightly tilted back--so that the sitter is forced to use the entire seat thus getting the benefit of back rest. Also, the chair is rounded in front so that arteries are not pinched. From March to June (1927) 6,000 "posture chairs" were sold in contrast to 2,000 armless revolving chairs during the same period in 1926.

The Idea: Typewriters in colors.

The Motive: To enable typewriters to blend with the color scheme of office, library, or livingroom.

The Story: In recent months one customer out of every five who has bought a Corona Portable typewriter (L. C. Smith & Corona Typewriters, Inc.) has bought a colored Corona Portable.*He purchases either a scarlet, a maroon, a green, a blue, a cream & gold, or a lavender & gold. Red is men's choice. Ivory and lavender are unpopular. Scarlet is popular. English & U. S. society women now have typewriters that do not suggest "business." Of the colored typewriters sold to date: 22 % are Scarlet 17 % are Maroon 18 % are Blue 13 % are Lavender 18 % are Green 12 % are Ivory

*Royal, Remington, Underwood and Victor also make portables.