"Names make news." Last week the following names made the following news:

Amelita Galli-Curci (coloratura soprano) gave her name for advertising purposes to Swami Yogananda of India and Los Angeles, Calif., a man who looks like a plump woman. She was quoted in copy in Manhattan theatre programs as saying: "YOGODA gives Health, Strength, Power to Accomplish, Peace and Poise." Among other things, YOGODA claims to teach people "to Recharge their body, mind and soul Batteries from Inner Cosmic Energy ... to meditate, to know Divine truths." Last week Swami Yogananda was ordered by the police to leave Miami, Fla., where he had been extending his practices.

Frances N. Newman (authoress of The Hard-Boiled Virgin*) pleaded for mercy for a Negro named Henry Ford who robbed her apartment in Atlanta, Ga. Said she: "Please let him go, judge. He only got 17 cents in my apartment." Judge Virlyn B. Moore listened with compassion, then sen- tenced Negro Ford, who had two other robberies against him, to three years in jail.

John Markle, famed coal king, multimillionaire, purchased the largest apartment in the world. Located in Manhattan, it will include 41 rooms, 16 baths, John Markle, servants, and many pieces of old, expensive furniture. Famed for his manners and mustache, both rough and blunt, Mr. Markle once said that he was successful in finance because "I'd rather fight than eat." Asked what he planned to do with his 41 rooms, Mr. Markle replied: "It's nobody's damn business."

Mrs. Irene Castle McLaughlin (friend of animals) and Mrs. William Swift

(wife of meat packer) have a dog farm at Highland Park, Ill. Last week a cat crept in among 150 of the dogs; created a yapping, snapping havoc. A passerby rescued the cat, helped quiet the dogs, asked for a fine bulldog, was granted his request.

Rene Lacoste (world's tennis champion) stood by while the Davis Cup drawings for 1928 were being made in Paris, heard President Gaston Doumergue of France say: "I am going to nominate you Ambassador to Washington [the U. S.]. You are the only man we have to counterbalance Lindbergh."

Carl Wiedemann (owner of famed racehorse, In Memoriam) arrived in a special car at the Atlanta Penitentiary to serve a two-year term for violation of the Volstead Act. His father, George, president of the Wiedemann Brewing Co., did not go to jail with him, but paid the U. S. a $10,000 fine. His horse, In Memoriam, remained on his stud farm at Newport, Ky., munching bluegrass. As a three-year-old, In Memoriam outran Oilman Harry Ford Sinclair's swift Zev at the $50,000 Latonia stakes on Nov. 3, 1923. Two weeks later, Zev defeated In Memoriam by a nostril in the most thrilling match race of all time. Today, Zev is eating grass on Mr. Sinclair's farm in New Jersey.

H. L. Mencken, writer, was told indirectly that his influence among the youth of the nation had been hung in a closet. "Even in a freshman class when one ventures a 'Menckenism,' the others smile," said Robert Hillyer, poet, teacher at Trinity College in Hartford, Conn., who is going to the Harvard faculty next autumn.

*A novel (TIME, Jan. 24, 1927), wherein a girl who was reared to be snoopy about sex becomes a cosmopolitan esthete. The soon forgotten fame of The Hard-Boiled Virgin rested on such smart remarks as: "In Georgia, no lady was supposed to know she was a virgin until she ceased to be one."