Monday, May. 14, 1928
Motor Situation
By last week enough manufacturers of motor vehicles had announced production figures for April to indicate that their sales this season would overtop last year. Some statistics:
April 1928 April 1927
Chevrolet ................. 132,000 111,937
Oakland and Pontiac ....... 27,061 19,926
Dodge................22,533 14,272
Studebaker ................. 14,500 12,900
Reo .....................5,277 5,519
Graham-Paige ...........8,275 2,830
Hupp.................... 8,082 4,111
Packard .................. 4,600 2,147
Cadillac and La Salle ....... 3,300 2,653
P: Pierce-Arrow last week announced a new five-passenger club brougham ; in any one of three colors, roomy; to sell for $2,750.
Graham-Paige also announced new models last week--a coupe and a cabriolet, each 6-cylinder; each to sell at $2,185.
P: President Walter P. Chrysler of Chrysler Motors told his stockholders last week that the De Soto Motor Corp. now owned and operated by Chrysler, will soon introduce a new six-cylinder car to automobile buyers and the name of a Spanish explorer to the list of striking motor trademarks.*
P: Two million old motor cars are scrapped annually in the U. S., stated the National Automobile Chamber of Commerce.
* Hernando de Soto (1496-1542) reached the Mississippi in 1541. Rene Robert Cavelier, Sieur de La Salle (1643--1687) rediscovered the Mississippi in 1682.