Admen

The business of advertising is to define appetites and to encourage their satisfaction. Hence it is reasonable to suppose that when advertising men hold a convention they will be sensitive to the wants of their delegates and quick to supply them. They will be, one should suppose, gay and business-like at the same time: "nothing too much ' will be their motto and tired of the exaggerations which it is sometimes their business to invent, they will be happy in normal fashion, without drums and songs and blatant rallies.

Delegates to the 24th annual convention and first international exposition of the International Advertising Association were met, upon their arrival in Detroit last week, by twelve beautiful girls, known as "The Fisher Body Girls." These presented the publicists with keys. The city of Detroit, close to Canada, had taken steps to provide in every way for the comfort and convenience of its visitors.* On the first day of the convention the delegates visited "Cranbrook," the manorial estate of famed publisher George G. Booth. There, in a sweltering heat, they admired the cool lawns, the shade under the trees, the pellucid depths of a large swimming pool. On the next evening, as guests of the Detroit Free Press, News & Times, the advertising men enjoyed an almost miraculous party.

When they were not having fun, the delegates to the convention were indulging in busy conclaves. Steelmen, druggists, Zionists and Rotarians, when they hold such sessions, are prone to be strident in praise of themselves, their ideals, the progress they have made and their importance to the well-being of the world at large. Not so advertising men. Since their business is that of horn-blowing and drumbeating, they prefer not to roll their own. R. H. Grant, vice president of Chevrolet Motor Car Co., accused them of doing so, asserting that "the advertising man" too often annoys the world by the share he claims in the success of various businesses. This incrimination was received with applause by the humble and clever advertising men.

In the New Masonic Temple, where the convention held its sessions, the exposition was placed on the ground floor. Here could be seen, in 300 booths, the result of the enterprise of 225 individual exhibitors. Newssheets, manufacturers, magazines, cinema companies, mechanical contrivances were brought to the attention of the advertising men. Upstairs the convention functioned, deciding among other things, that despite the advantages of radio advertising, newspaper and magazines were still the best mediums for comprehensive campaigns; next to newspapers, magazines. On the last day of their convention, they selected Minneapolis, after many words in favor of Berlin, as the scene of next year's convention; and they unanimously elected Charles Clark Younggreen, vice president & general manager of the Milwaukee advertising firm of Klau-VanPietersom-Dunlap-Younggreen, Inc., as president of the International Advertising Association.

Charles Clark Younggreen is 37, stocky, with the beginning of a paunch, affable, shrewd; he is ready to talk about anything, but whatever he talks about he is talking business.

At Kansas University he played the leads for the dramatic society, published the football programs, was head of the Y. M. C. A. and did all the many other things that make for importance at college. When the U. S. entered the War he was commissioned from Washington as a lieutenant of aviation and attached to the Royal Flying Corps in Canada. After the Armistice, mustered out as a captain of aviation he went to Racine as sales promotion manager of the J. I. Case Plow Works Co. When, five years later, he left Racine to take his present position, the newspapers wrote editorials lamenting a municipal loss.

In Milwaukee, Charles Younggreen is a social lion as well as a Lion; he belongs to half the clubs in the state and is vice commander of his post of the American Legion. When Milwaukee plans a welcome, as to an aviator, Charles Younggreen superintends it with pride and efficiency; "Milwaukee's Grover Whalen" is a sobriquet of which he is proud. His house is a show place; his wife is a charming woman; he plays bad golf very well; he has lots of money and lots of fun.

* More than 4,000 such attended the convention; 500 were from foreign countries.