New Chicagoan

A new name, a new figure, a new power, arrived last week in Chicago. All were bound up in the person of Homer Guck (pronounced "Guke"). Upon the resignation of Merrill Church Meigs as publisher of the Chicago Herald and Examiner, William Randolph Hearst appointed Mr. Guck to the post.

Far and well are Homer Guck's name and potency known. When Mr. Hearst's general manager. Col. William Franklin Knox, was running the Sault Ste. Marie (Mich.) News, some 17 years ago, Homer Guck was running two smalltown newspapers nearby, the Houghton Mining Gazette, the Calumet News. The young editors were friends, newstraders. When their ways parted, Col. Knox went to Mr. Hearst's chainpapers, Publisher Guck to Detroit to learn insurance (Detroit Life) and banking (Union Trust Co.), to make a reputation,as a city-booster.

One day in 1927 Col. Knox met his former friend in the office of Mr. Hearst's Detroit Times. Colonel Knox suggested that square-jawed Banker Guck come into the Hearst fold. Banker Guck agreed. After six months of learning Hearst methods on the New York Evening Journal, Newspaperman Guck was sent to San Francisco to general-manage the Hearst Examiner there. Now he is considered ready and able to represent the Hearst interests in Chicago, fabulous city of world's fairs, gang-wars, tallest buildings, youngest university presidents, blatant mayors, model department stores, bursting progress. Having made a mark on both edges of the continent he now returns to the middle, where he was born 52 years ago. Chicagoans will find him cheerful (Christian Science), fond of checked suits.