''Business Week"

Once there was a house-organ named System. The Shaw-Walker Furniture Co. of Chicago handed it around to the employes. Outsiders liked it so well that Arch Wilkinson Shaw found it would make money. He changed its name to System, The Magazine of Business, broadened its appeal, became Publisher Shaw. Circulalation increased still more. So Publisher Shaw made two magazines of it, called one System, the other The Magazine of Business. Both were monthlies. The first concerned itself with Office Management, the second with Big Business. In such form they became a part, last year, of the chain of magazines published by McGraw-Hill Publishing Co.* Last week another change was announced. Starting with next September, The Magazine of Business will become a weekly called The Business Week. System will go on as before. But The Business Week, instead of having general discourses on business, industry, finance, will pertain most specifically to business news, with merely some of the features of the old magazine. Thus did full-page advertisements in metropolitan newspapers tell about The Business Week :

"It will be preeminently the business man's journal of business news, vital and vivacious, informative and dynamic, with something American in its every characteristic. It will be keyed to the spirit of the new tempo in business.

"The Business Week will be operated so close to the news that the business world will get the news that counts while it is still hot; but it will be sufficiently after the event to enable the editors to clothe the facts with their full significance to business men."

Its size will be 8 3/4 in. by 11 7/8 in. (approximately the same size as TIME) ; its cost: 15 cents an issue, $5 a year. Circulation at the outset, its publishers promise, will be 75,000.

*McGraw-Hill publishes 26 magazines, mostly technical. Some are: Electrical World, Coal Age, Aviation, Power, Textile World.