For Finer Farmers

Things are happening in Crowell Publishing Co. Last summer the Mentor was overhauled and spruced up (TIME, Aug. 19). Last month the American Magazine bade goodbye to Editor Merle Crowell (TIME, Nov. 4). Last week President Lee Wilder Maxwell announced that Farm & Fireside would have its face lifted and be given a new suit of clothes. Beginning with the February 1930 issue it will appear as The Country Home, with the same page size but with new type, new paper of high-grade magazine stock, new contents. Farm & Fireside (circulation: 1,354,000) is a farm magazine. Reincarnated it will be "a magazine of home, garden and farm."

Editor George Martin of Farm & Fireside, aged 40, is following Editor Merle Crowell into recuperative vacation. Editor of The Country Home will be Thomas Cathcart, 34, onetime Packard Motor Co. promotioneer, for many years editorial assistant in Crowell Co.