Taunt

"Why don't you mark your goods 'American Made'?" taunted Sir Charles Frederick Higham (pronounced "heim") addressing the American Chamber of Commerce in London last week.

"Why don't you follow our excellent example?" he continued. "We are the only nation in the world so proud of our manufactures that we never pretend them to be anything but what they are! Aren't you proud of your products? Why do you endeavor to make the world believe your goods are British by establishing factories here in order to offset British competition?"

Before he sat down the American Chamber's guest answered his own questions. Exulting in the success of the "Buy British Goods" campaign pushed by the vast majority of British firms which advertise at all, he jubilantly concluded: "If American goods sold in Britain were labelled 'American Made,' some 2,000,000 British unemployed would go to work within a year!"

An able adman, Sir Charles describes himself in the latest British Who's Who thus: "Freeman of the City of London; organized the first battalion of Volunteers at outbreak of war; keenly interested in all questions affecting Labour: lectures on practical lines of the problem between Capital and Labour; advocate for better living conditions for the workers, better paying and training for teachers, and happier child-life among the masses."

Who's Who omits to state that Sir Charles Higham lived for some 20 years in Brooklyn and Buffalo, married a Buffalonian from whom he was recently divorced.

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