Swank

Coolidge. Away, away to Rio de Janeiro Mrs. Harold J. Coolidge, Boston social registerite is shortly sailing. It so happens that Edwin Vernon Morgan, the 65-year-old U. S. Ambassador to Brazil is a bachelor. After her 5493-mile journey, which will take three weeks, Mrs. Coolidge (no relation) will act as "official hostess'' for one night at a U. S. Embassy ball which, it is hoped, will be attended by Edward of Wales.

Emanuel. In Northamptonshire, England, at 800-year-old Rockingham Castle which they have leased for the past three years and where the yews are cut to resemble a herd of elephants, Mr. & Mrs. Victor Emanuel--he is president of United States Electric Power Corp.--gave a ball one night last week to 500 guests.

No. 1 guest: the Marchioness of Cambridge, wife of Queen-Empress Mary's nephew.

The Marquess of Cambridge collects wealthy Americans. Mr. & Mrs. Victor Emanuel collect race horses, also own a hunter which once belonged to the Prince of Wales.

Campagna. Potent Manhattan Builder & Wrecker Anthony Campagna (he wrecked the $6,000,000 Clark Mansion on Fifth Avenue) was created a count by Italy's King Yittorio Emanuele III.

Title: "Conte di Castelmezzano." (He was born in the village of Castelmezzano before emigrating to the U. S.)

Crest: A green field with a comet rising into a blue sky below a crown with nine points, signifying the rank of count.

"My title is hereditary," explained the new conte who is a U. S. citizen naturalized in 1914, "and my wife is now of course a countess. Upon my death the title will pass to both my sons. But thereafter only the eldest son in each line will inherit it."

According to their father, Son Joseph (a junior at Princeton) may hereafter be known as "Giuseppi di Castelmezzano," Son John (senior at Riverdale Preparatory School) as "Giovanni di Castelmezzano."

The Constitution forbids U. S. officeholders accepting foreign titles. But to permit General Pershing a knighthood by George V, Congress passed an act allowing all U. S. warriors to accept swank titles of Allied Powers.

Astor. The swank thing was done by the U. S. House of Astor (originally German) a generation ago.

William Waldorf Astor (born in New York City) moved to England in 1890, became naturalized in 1899, was created Baron Astor in 1916, Viscount Astor a year later, died in 1919. His son, the present Waldorf Viscount Astor, last week did the most un-swank thing possible, closed his magnificent Thames-side mansion "Cliveden" (where Mr. & Mrs. Henry Ford were presented to George V and Queen Mary).

Mournfully addressing the tenantry of Cliveden last week, Lady Astor's husband said: "I am forced to economize. Out of every -L-100 I receive, I have to pay -L-60 to the state in taxes."

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