"Super-Wonderful"

California's climate long since ceased to be news. No one knows that better than Arthur Brisbane, able newsman. But on his frequent visits to Publisher Hearst's ranch at San Simeon, and his own alfalfa farm on the Mojave Desert, he cannot resist rhapsodizing in his "Today" colyum over California sunshine, sky, flowers, ocean, mountains, etc., etc.

As a rule, Florida newspapers which buy the Brisbane colyum are tolerant, if unenthusiastic, over the California publicity given them to print. But one day last week the Miami Herald found the day's offering particularly offensive. From Los Angeles, where he had been witnessing the Olympic Games, Colyumist Brisbane wrote:

"This is the place to reproduce a statement by George Young, publisher of the Los Angeles Examiner:

" 'There is nothing remarkable about the fact that so many Olympic and world records have been beaten at this Olympiad. IT IS ALL DUE TO THE STIMULATING EFFECTS OF CALIFORNIA'S WONDERFUL SUMMER CLIMATE. It is time the world knew that California is the world's most marvelous Summer resort, in addition to having its most super-wonderful Winter climate.'

"George Young would not deceive you, nor would he exaggerate. This cool air and Summer sunshine, the nights with the inevitable blanket.

That was more than the Miami Herald could stomach. The offending paragraphs were deleted before the Herald printed the colyum. From the next day's offering the Herald lopped off seven paragraphs dealing with California and paradise. On the following day Colyumist Brisbane told how economically one can live in California. Miami readers were not to suffer that. The Herald tossed the whole col-yum aside, dug up and printed instead some two-weeks-old Brisbanalities about naval armaments, the death of Santos-Dumont, etc., etc. Fortnight ago Westbrook Pegler, eloquent sports colyumist of the Chicago Tribune, was en route to the Olympic Games, writing his syndicated daily piece on the train as does Colyumist Brisbane. In one day's colyum he aped the Brisbanal style, headlined it "Tomorrow." Excerpts : "Persons aboard this train are going to Los Angeles for the Olympic Games. 'Los Angeles' means 'the angels' in Spanish. Study Spanish. Plato said 'No man can know too much knowledge.' . . . "Gene Tunney, champion boxer, was talked of several days ago as a possibility for the United States Senate. Tunney in the ring would have been no match for a gorilla. The gorilla would have crushed him in ten seconds. But Tunney is more intelligent; he would be the gorilla's superior in the Senate. This preserves the balance of power. . . . "In California, where land is cheap and the climate marvelous, visitors to the Olympic Games will see many wonderful bargains in real estate. Visitors to Columbus Circle, marvelous center in busy New York, will see wonderful real estate bargains, too.* It would take man's fastest airplane 3,000 years to reach Stella Bul-Bul, the nearest star in the firmament. . . ."

*Colyumist Brisbane owns rich property around Columbus Circle.

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