Looking Out for Outlook

Last week Editor George Horace Lorimer of the Satevepost regretfully made known that, contrary to prior announcement, Alfred Emanuel Smith would not write a reply to Calvin Coolidge's "The Republican Case." ''We arranged for the article in good faith some weeks ago," said Editor Lorimer, "and I can say nothing further about it except simply that we received a telegram stating that Mr. Smith had decided not to write it and giving no reasons for his decision." Asked whether the article had been arranged for before or after the Democratic national convention, Editor Lorimer replied: "Oh, after the convention." He added that his magazine would run an article called "The Democratic Case," that it would be written by Governor Albert Cabell Ritchie of Maryland.

"What happened we don't know," chirped Franklin Pierce Adams in his New York Herald Tribune colyum, "but probably it was this: Mr. Smith said in good faith that he would write the piece; then this Outlook thing came along and he probably needed some copy quick, so he chucked that piece to the Outlook linotyper and when it came to doing another piece for the Post he had no more ideas. Any writer who thinks this is a bad guess isn't any writer."

Meantime, New Outlook felt that the public appetite for Editor Smith's maiden sally had been whetted to a point warranting the printing of a half-million copies of the magazine's first edition, to be issued Oct. 1, with a guarantee to advertisers of 200,000 circulation. Few observers thought that Colyumist Adams had guessed wrong.

This file is automatically generated by a robot program, so reader's discretion is required.