Red in the American

Whatever leadership they may boast otherwise, Manhattan newspapers are far behind the rest of the U. S. press in daily color printing. Chicago, Minneapolis, Pittsburgh, Los Angeles and many a small hinterland city boast colored advertisements in daily editions. But with the exception of a special job run off for a Brooklyn store by Hearst's New York Evening Journal, no daily advertisement sported color until last fortnight when readers observed some copy of R. H. Macy & Co. in Hearst's morning American. In a corner of the display shone the Macy trademark, a red star.

Thus far the American's color work is limited to one hue on a single page. It is made possible by the fact that the American is printed on the same presses as the Journal, which formerly carried an extra color on its front page for late news.

This file is automatically generated by a robot program, so reader's discretion is required.