Beer Press

BLATZ ANNOUNCES EXPENDITURE OF $2,000,000 IN MILWAUKEE PLANT 211 BREWERIES READY TO SELL BEER WEEK AFTER LEGALIZATION

CALIFORNIA BARLEY MARKET RESUMES WITH BEER RETURN

Excited headlines like the foregoing appeared last week in The Brewing Industry, a new fortnightly tradepaper established in Manhattan. It is an eight-page sheet about the size of a tabloid newspaper, packed with ecstatically optimistic reports of brewing revival. Illustrations are stodgy views of breweries, faces of Franklin Delano Roosevelt, John Nance Garner, Blatz brewing President Edward Landsberg. Biggest advertisers, makers of brewing and bottling machinery, advertising agencies. Editor is August J. Ferenbach, former manager of tradepapers and of American Girl, official organ of the Girl Scouts of America. Initial circulation: 5,000.

Two other members of a reviving beer press announced publication next month. In Manhattan will appear a magazine named Modern Brewery (combined with Brewers' Art), edited by St. Louis Brewmaster Carl A. Nowak. From Chicago will issue Brewery Engineering.

This file is automatically generated by a robot program, so reader's discretion is required.