Monday, Jan. 02, 1933

"Love Formula"

French women between 16 and 50 were the targets on whom La Revue de la Femme trained a Christmas "love formula" painstakingly compiled from questionnaires filled out by members of the Government, the French Academy, the Paris Bar and other fonts of wisdom about women.

Starting with the question "Must a woman be beautiful to be loved?" La Revue de la Femme faced the fact that the older a woman grows the less beautiful she becomes. Obviously, during this process other charms must begin to outweigh beauty if the woman is still loved. Tabulating the returns from its questionnaire La Revue de la Femme was able to state on highest authority that Frenchmen esteem in women the following charms in proportions which vary as follows, according to age:

In a girl of 16: 80% beauty; 20% mental coquetry.

In a woman of 30: 50% beauty; 15% mental coquetry; 15% intelligence; 10% physical coquetry; 10% generosity.

In a female of 50: 40% generosity; 40% intelligence; 10% beauty; 10% physical coquetry; complete absence of mental coquetry.

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