Technocrat's Face

For all the oceans of publicity which have deluged him in the last few months and made his ideas a national talking point, Howard Scott, high priest of Technocracy, managed up to last week to keep his photograph away from the general public. News cameramen he artfully ducked and dodged while editors, clamoring loudly for any sort of Scott picture, were convinced that none existed. Technocrat Scott's admirers thought he was smart to keep his face modestly out of print, thus increasing the impersonal importance of his theories. His critics hinted darker reasons.

Last week Manhattan newspaper readers got their first look at Howard Scott in the Herald Tribune and tabloid Daily News (see cut) which got his photograph from Acme Newspictures. which in turn got it from the Cleveland Press. It was six weeks old. Photographer Herman Seid of the Press had snapped Mr. Scott at a luncheon of the Cleveland City Club. Because the picture was a poor one the Press had buried it inside. Photographer Seid. unaware of the demand for a Scott likeness, neglected to offer it to syndicates.

Further elaboration of the Scott biography (TIME. Dec. 26) was supplied last week from Pompton Lakes. N. J. There it was recalled that the No. i Technocrat used to employ boys to manufacture his floor wax by hand. Lunch room loungers, whom he lectured by the hour, agreed that "Scotty certainly knows his stuff."

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