Insurance Press

Strong and populous is the insurance trade press. Weeklies and monthlies together number 59, include such potent journals as National Underwriter, Spectator, Insurance Field, Eastern Underwriter, Weekly Underwriter & Insurance Press. But none excepting Insurance Advocate gives special emphasis to what insurance men call "the broker's point of view." To meet this need the Insurance Brokers' Association of New York enlarged its monthly bulletin to a full-size magazine, christened it The Insurance Broker-Age, launched it into the trade press field last fortnight.

Last week Weekly Underwriter greeted the newcomer with a full-page editorial. Excerpts: "The Broker-Age is the house organ of the Insurance Brokers' Association of New York, and as such, represents an insidious type of competition. With a board of directors composed of an influential group of brokers, controlling large lines, it can almost compel companies to advertise. Where this results in an impairment of the established business of the independent trade journals . . . we believe we have grounds for serious protest. . . ."

In the next breath the editorial proposed as an alternative that the association appoint one of the existing journals as its official organ, supply it free to members.

At the horrid hint of "blackjacked" advertising, Broker-Age snorted ridicule, replied that its admen have been expressly enjoined to base their claims strictly on circulation. Also Broker-Age insisted it does not seek to make a profit.

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