"Names make news." Last week these names made this news:

Lou Henry Hoover, presented with a fountain pen and writing case by the Women's National Press Club, said she might use them to write an autobiography. ''There have been so many stories written about me," said she, "that I've been thinking of writing one myself in parallel columns, with the fiction ... in one column and the facts in the other. Stories like the one about my having manned a gun in China during the Boxer uprising. ... I assure you I never manned a gun in China or anywhere else, or used one except on hunting trips."

The Riviera heard that King Carol, fearing for her safety, had sent his mistress out of Rumania. The report appeared credible when a Mme Lupescu arrived from Bucharest, registered at a Nice hotel. Speedily interviewed, the visitor impatiently pointed out that her hair was blonde, not red, that she was not named Magda as is his Majesty's companion. "If you've ever seen the other Mme Lupescu," she added tartly, "you ought to know I am telling the truth. Why, she's ten years older than I!"

Waiting for red-haired Cinemactress Clara Bow as she returned to Manhattan from Europe with her husband Rex Bell was "Pinkie," her pet white mouse, airmailed from Hollywood. To newshawks Miss Bow gave her formula for marital happiness: "Never go to sleep with a kick on your mind. Just lean over and say: 'I'm sorry, dear.' "

Martin Porkay-Pikler, Budapest art dealer, sued the U. S. for $100,000 because last year, the day after he had been jilted by Sarah Darlington Carey, daughter of Wyoming's Senator Robert Davis Carey, he was arrested, later deported, thwarted from pursuing his courtship.

Scott Durand, rich Chicago sugar dealer, North Shore socialite, learned while junketing in South America that he had been indicted by the U. S. Government for controlling, with six others, a chain of alcohol stills. Friends of Mr. Durand laid the charge to overzealousness of Federal sleuths, pointed out that a corn sugar dealer is not responsible for what his clients make out of corn sugar.

A bill was introduced in the Hawaiian Senate providing a $350 monthly pension for Duke Kahanamoku, oldtime Olympic swimmer, "for services rendered." Once the superintendent of a Honolulu public building, Kahanamoku was recently demoted to janitor. "That looked like an invitation to get out," said he.

In Beverly Hills, Calif., thieves stole $15,000 worth of jewels and furs from the home of Benjamin Warner, father of the three Warner Brothers. In Miami Beach, Fla., Soprano Grace Moore said that $81,500 worth of her jewelry had been stolen.

Ernest James Stevens, Chicago realtor and insuranceman under indictment with his father and brother in the failure of Illinois Life Insurance Co., was held up at dinner time by four men who gained access to his home by posing as Federal agents. "We know you have a couple of million dollars around here and we're going to find it," said they. They found, made off with $1,300.

James Henry Roberts Cromwell, 36, handsome son of socialite Mrs. Edward T. Stotesbury, sparring partner (as a stunt) of Heavyweight Tommy Loughran, good friend of Joseph Hergesheimer, vice president of Peerless Motor Co., published a book about current economic evils called The Voice of Young America (Scribner-- $1.00). Said he: "I'm not a radical like Corliss Lamont. I'm a capitalist, but not their kind. I can see a lot more peril from the right wingers than from the left. I don't condemn people who have earned their wealth by giving something in return. Henry Ford is one of those. But I call 'privocrats' those who become rich through the exploitation of public monopolies. . . . That shot, now, applies to people like the Rockefellers."

Leila Roosevelt, 26, mother of four, wife of Armand Denis who made the film Goona-Goona, second cousin of Mrs. Franklin Delano Roosevelt, planned a 12,000-mi. motor trip through Asia and a book on Persian women. Said she: "I am glad of the relationship. It will enable me to get plenty of letters of introduction done up with great gold seals and bright ribbons. I don't care much what the letters say."

Football Coach Amos Alonzo Stagg gave to Chicago's new Jackson Park Museum' of Science & Industry the electric buggy which for years carried him about the University of Chicago field when he was suffering from sciatica.

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