Heavenly Visitor

TIME says this must be labeled an advertisement but we still insist it's news.

Queer Bird. Iowa's 2,500,000 had never seen such a strange craft as The Des Moines Register and Tribune's autogiro when in 1931--one of the first seven delivered in America--it joined The Register and Tribune air fleet, fourth in its aerial service.

Nervous. Iowa's cows and chickens were blase about ordinary airplanes. They had seen three other Register and Tribune monoplanes weave a zig-zag pattern in the Hawkeye skies. But they were vaguely uneasy about the flying windmill that landed like a monstrous rooster hopping down from a fence post.

Curious. Their nervousness passed after the pioneer autogiro, in response to insistent invitations, vis ited every one of Iowa's 99 county seat towns (and many another) giving Iowa and lowans a new concept of aviation.

First Hop. Thousands of cautious lowans enjoyed their first air plane hop in The Register and Tribune autogiro, because it struck them as an airplane they could rely upon, precisely as they rely upon The Register and Tribune. It was sound psychology, a natural association of ideas.

Sideline. Flying windmills are only a sideline! for The Des Moines Register and Tribune. It deals principally in news and advertising. In this state, which still has money* to spend. The Register and Tribune advertising columns stimulate 230,000 Iowa families to buy merchandise.

/-The first elephant to become a permanent resident of the state was also imported by The Register and Tribune. She is now the star boarder at the Iowa State Fair grounds.

*Iowans spent $2,500,000 for Des Moines Register and Tribune subscriptions last year.

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