"Names make news." Last week these names made this news:

John Davison Rockefeller Jr., speaking in behalf of NRA, made his first radio address. Before he did, he said: "Speaking into a microphone reminds me of the soulless corporation one hears about. There is no human contact."

To San Francisco reporters, John Wade Gordon, 21, said that he was hitchhiking on a California highway, got picked up by a shiny automobile whizzing by. Occupant of the automobile was Herbert Clark Hoover, who speedily learned that Hitch-hiker Gordon, a jobless mechanic, was a relative of onetime Governor Earl Brewer of Mississippi. Said Hitch-hiker Gordon: "He bought me a meal when we got to the Sausalito Ferry, and then he said: 'Well, son, I'm going to take a chance on you. You have an honest face. I'll give you a little money for a new outfit. Get yourself some new clothes and put an advertisement in the newspapers. You say you can drive a car, perhaps you could find work as a driver.' Then I almost fainted when he gave me a $100 bill."

A Viennese newspaper published an article by an engraver named Reinhold Hanisch, who had lived with Germany's Chancellor Adolf Hitler in Vienna before the War. He declared that Hitler at that time associated with Viennese Jews, condemned Russian pogroms because "one can hate in the individual but not in the mass." In 1909 Hanisch & Hitler lived on public charity, later on made small sums by selling Christmas cards which Hitler painted. Once after seeing a film Hitler remained highly excited for days. Questioned about it, he explained: "I saw a demagog haranguing his followers! That was great! That was magnificent!"

Said Film Actress Helen Hayes to Manhattan reporters: "I hope to be able to make Hollywood pay its toll by using the 'movie name' Hollywood has given me to lure into the theatre many people who will attend only out of curiosity to see a 'movie star' in the flesh. If the George Arlisses, the Ann Hardings and the Lionel and John Barrymores should do the same thing, there would be no need of worrying about the rejuvenation of the theatre. In a year it would be completely rejuvenated."

A baby yak born in the Bronx Zoo was christened "General Hughjo" in honor of NRA's General Hugh Samuel Johnson On his 85th birthday, August Heckscher, Manhattan capitalist, charitarian, motored out to the Peekskill camp where he entertains 300 poor children every summer. There he listened to a little girl's speech of congratulations, read a telegram from his friend Franklin Delano Roosevelt, drank three glasses of stout. News photographers had his enormous birthday cake brought outdoors, snapped him plunging a knife into it. Wearied by the noise and excitement, Charitarian Heckscher wandered down to the swimming pool, suddenly collapsed on its edge. Revived, he was taken back to Manhattan to recuperate. Also ill last week lay: Film Actress Claudette Colbert, after an appendectomy, in Hollywood; William Hartman Woodin Jr., son of the Secretary of the Treasury, of a heart attack, in Tucson, Ariz.; Alberto Barreras, president of the Cuban Senate, fugitive Machadista, of abrasions suffered when an automobile belonging to New York's ex-Mayor John F. Hylan in which he was riding collided with an ambulance on Queensboro Bridge, Manhattan; Stage Actress Grace George, of a nervous breakdown, in Manhattan; Mahatma Gandhi, unconditionally released by the British Government after a seven days' fast in prison, at the Parnakuti villa of his faithful friend Lady Vitall Das Thackersey.

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