"Names make news." Last week these names made this news:

An assistant in the office of Secretary of Labor Frances Perkins answered a telephone call, heard a voice say: "This is Frank. May I talk to Miss Perkins?'' Said the assistant to Secretary Perkins: "It's Frank." Replied she: "Frank? I don't know any Frank. Ask him whom he's with." Questioned, the caller burst into a laugh, explained: "With the United States. This is the President."

Guest of honor at a dinner preceding the 77th annual Charity Ball for the New York Nursery & Child's Hospital, was white-haired Sara Delano Roosevelt, 78, mother of the President. In the Ritz-Carlton's Oval Room after dinner she listened to an orchestra playing gypsy music, oldtime Viennese waltzes. While younger guests danced in the main ballroom, amused themselves in cafe & casino, Mrs. Roosevelt occupied a box with Mrs. Cornelius Vanderbilt, conversed confidentially with her. Late in the evening the traditional grand march formed in the Palm Court. Wearing her favorite color, black, and escorted by bespectacled Major General Dennis Edward Nolan, Mrs. Roosevelt led the marchers in stately procession around the ballroom while some 1,000 guests looked on.

In Manhattan after a European trip Russell Allen Firestone, second son of Tire Tycoon Harvey Firestone and member of Frank N. D. Buchman's First Century Christian Fellowship, was asked by a newshawk: "How can there be unselfishness in business under the capitalistic system?" Russell Allen Firestone replied: "Well, I feel that the real harm from capitalism, as it affects labor, has come from anonymous capital and not the widely-known capitalists. For example, men like my father, John D. Rockefeller and Henry Ford believe in aiding those who work for them. They live for service and really are altruistic about it."

For their work in behalf of Repeal, Alfred Emanuel Smith and Radio Priest Charles Edward Coughlin were elected honorary members of the Boston Bartenders' Union.

Chicagoans going to work in the La Salle Street financial district gaped in astonishment at a huge electric sign announcing "Schlitz Buffet" clamped to the fac,ade of the vacated quarters of Central Trust Co., part of Charles Gates Dawes's Central Republic Bank & Trust Co., now being liquidated. The main banking room, decorated with murals illustrating Chicago's history, was equipped with serving counters, tables, a long bar. The grilled iron door which once led to Banker Dawes's office now opens into a lounge.

Leona Jane Ettlinger, elder daughter of Sportsman John Daniel Hertz, founder of Yellow Cab Co., returned from a walk with her father in Manhattan's Central Park, found that she had lost a $70,000 necklace containing 77 pearls, four emeralds, a large diamond.

A bandit jumped into the automobile of Chicago Shoe Tycoon Irvinq S. Florsheim, forced his chauffeur to drive around while he took $400 from Mr. Florsheim, a $2,000 mink coat and $10 from his wife.

Near the midtown Manhattan law office of white-haired Bainbridqe Colby, Wilsonian Secretary of State, is a billboard advertisement of ''Enna Jettick" shoes containing a clock whose loud quarter-hour chimes distracted him from his work. Exasperated, Mr. Colby joined the U. S. Brewers' Association and other neighbors in a court action, forced the shoe company to soften the tone of the chimes. Said he: "The chimes were no calls to repentance. They were chimes of the go-getter type and their purpose was . . . to take one's mind off whatever one was doing and fasten it upon the shoes."

One C. W. Harris of Denver, Colo. wrote RFC Chairman Jesse Holman Jones that he had sold a 5-c- newspaper to Chairman Jones in 1908, had never been paid. Chairman Jones reckoned the compound interest, mailed a check for 25-c-.

London's Allen Lane, visiting in Manhattan, told friends that he had published a collection of Peter Arno's cartoons, containing the famed picture of a king reviewing troops from a balcony, dressed in his robes of state. Says the Arno king to attendants: "I don't wear anything under this but my underwear." Publisher Lane reported that Albert of York, second son of Georqe V, told him: "That Arno book is my father's favorite book, and he says his favorite picture in it is the one of himself standing on the balcony."

The 1934 edition of the Washington Social Register included Huey Pierce Long.

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