"Names make news." Last week these names made this news:

John Jacob Astor III & wife got as far as Seattle on their month's honeymoon in the Pacific Northwest, secluded themselves in a hotel for two days, hitched their private car to an Eastbound express sped back to New York. Explained young Mr Astor, surrounded by 46 detectives: "We couldn't afford the car any longer."*

For a dinner party at her Beverly Mass., summer home, Socialite Mrs Juliette Leiter, widow of Chicago's rich, speculating Joseph Leiter, ran short of silverware, borrowed what she needed to piece out from her neighbor Mrs. Anna Allan. To return them early next morning, the Leiter chauffeur loaded them carefully into the Leiter Rolls-Royce. Out of the car few minutes later, as it stood in the Leiter driveway, thieves stole the borrowed silverware: eight salt spoons, two pepper two salt shakers, two pepper pots.

To guard them from kidnappers 130 Pratts, children, grandchildren and great-grandchildren of the late great Charles Pratt, co-founder of Standard Oil, bought a radio-equipped police car to patrol their 1,000 acres in Glen Cove, L. I. At the first sign of an intruder, every road on the Pratt estates will be barred, every gate will swing shut, every neighboring police station will be notified.

His Highness Padukka Mahasari Manulana Hadji Mohammad Jamalul Kiram, 67-year-old Sultan of Sulu, ruler in the 25th generation of a dynasty which claims descent from Alexander the Great, titular head of all the Moslems of the Sulu Archipelago and British North Borneo, onetime suitor of "Princess Alice" Roosevelt Longworth, only Mohammedan autocrat under the U. S. flag, lost his seat in Philippine Senate when Governor General Frank Murphy failed to reappoint him.

In London, when drought shrank the Thames to a narrow stream, Lady Plimsoll painted a thin green line around the inside of her bathtub, six inches above the bottom. Like the original "Plimsoll line" which her late great father-in-law Samuel Plimsoll devised to mark the depth below which a ship must not be loaded, Lady Plimsoll's line decreed high water mark in her bathtub. By last week all over England, patriots were summoning painters to draw Plimsoll lines on their tubs.

The citizens of North Brookfield Mass staged a homecoming celebration for two native sons," Cornelius McGillicuddy ( Connie Mack") (born in East Brookfield) and George Michael Cohan (born in Providence, R. I.). Said Baseball Manager McGillicuddy, after the local semiprofessional team beat his Philadelphia Athletics 9-5 : "Nothing would please me better than to spend the rest of the summer here--the way my team is going." Said Actor Cohan: "To show I'm a typical New Englander I'm going to have apple pie for breakfast."

Installed as president of the Atlanta Rotary Club, Joel Chandler Harris Jr, declaimed: "I am not a militant Rotary. Rotary is no cureall. . . ."

On a London stage, Noel Coward, acting in his latest play-with-music, Conversation Piece, fell gravely ill, insisted on finishing his part. Afterward surgeons performed an appendectomy in what they called "the nick of time." Dodging newshawks in California Mrs. Franklin D. Roosevelt told her breathless pursuers: "If I had charge of the Dillinger search, I would call off the police and send reporters after him--they would be sure to find him."

Crown Prince Mihai of Rumania arrived in Venice to vacation with his mother, Princess Helen. Said 12-year-old Mihai: "You are prettier than ever Mother."

First to God and then to the President a 12-year-old St. Paul, Minn., boy appealed to grant his three-fold wish: to see the U. S. fleet, to inspect some Army airplanes to own a bicycle. The President was away but Secretary of the Navy Claude Augustus Swanson offered to grant the first two requests, advised continued prayer for the bicycle.

*Private car costs: $75 per day Pullman rental; 15 railroad fares, plus surcharge; $3.50 per day for parking. Approximate price of a round-trip private car Manhattan-Seattle junket-$3,700.

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