Personnel

Last week the following was news:

While thumping for the New Deal fortnight ago before 10,000 Iowans at Iowa City, Son James Roosevelt referred quippishly to "that most convenient of books," the mail order catalog. Mail order companies have been the chief corporate beneficiaries of New Deal largess to the farmer. The printing industry has also gained.

Last week W. F. Hall Printing Co., which prints catalogs for Sears, Roebuck, Montgomery Ward and other direct-by-mail houses, made Hadar Ortman its president. Robust, apple-cheeked, curly-haired, 36, he will head a company which prints more magazines than any other, at its 20-acre Chicago plant.

A Swedish-born business consultant Mr. Ortman will begin this week to apply budgetary innovations to the production of not only 178,000,000 catalogs but also 186,000,000 magazines turned out yearly by Hall Printing (Pictorial Review, Illustrated Love, Review of Reviews, Ballyhoo, Photoplay and a dozen others).

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