Personnel

Last week the following were news:

P: While floor brokers amused themselves with a new game (see p. 68) and influential members anxiously discussed the coming elections for president, there was serious business afoot on the New York Stock Exchange last week. Summoned to attend a secret meeting of the public relations committee was Edward L. Bernays, No. 1 U. S. publicist. He had obviously been called in to discuss the vexed question of "reselling" the Stock Exchange to the public. Perhaps, newshawks reasoned, he had been hired to take over that job. When later that day the committee refused to say what had happened at the meeting, newshawks trooped over to No. 1 Wall Street to interview Mr. Bernays himself.

They found the short, stocky nephew of Psychoanalyst Sigmund Freud in his blue-paneled office overlooking the harbor.

''What are you going to do for the Stock Exchange, Mr. Bernays?" asked a newshawk.

"Isn't it a lovely day!" he replied.

"You can't kid us," retorted the newshawk.

"See the pretty ships on the river," said Mr. Bernays.

The telephone rang. A United Press reporter wanted to ask some questions.

"Well," drawled Publicist Bernays, "there are two other young men here and we were just discussing the binomial theorem. It's a beautiful day, isn't it?"

P: Nominated to succeed U. S.-born Leon Fraser as president of the Bank for International Settlements, rallying point for sound money, was Dutch-born Dr. Leonardus Jacobus Anthonius Trip, president of the Netherlands Bank, firm believer in the gold standard.

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