''Names make news," Last week these names made this news:

A Kentucky Colonel, a Kentucky Admiral, an honorary Cherokee Princess, Cecilia Waterbury Cummings, wife of Attorney General Homer Stille Cummings, is a plump, red-headed little Irishwoman celebrated in Washington for her catch-as-catch-can wit and rated one of the most entertaining of New Deal hostesses. Free & easy with the Press, but not with press photographers, she told why she retains no social secretary: "It would cramp my style. I was told I had to have a social secretary, but I just knew what one of them would say to any note of mine, 'No Cabinet wife would ever write a letter like that.' And then one of us would have to stop right there. And I couldn't expect a social secretary to approve one of my guest lists, with New Dealers, Old Dealers, artists, authors, actors and preachers all mixed up to make an argument. My idea of a party is just to get some interesting people together. I didn't change my method by one iota when I came from Greenwich, Conn. to Washington. ... I don't see why you should get all in a dither about it. All you do is add and multiply. The same thing you do at home for 30 people, you can do here for 300."

Some of Mrs. Cummings' precepts for Washington entertainment: "The perfect dinner is eight--for around-the-table conversation. But you'd never get through in Washington that way. We ask twelve."

"Centrepieces must be low, so you can see who your opponent is."

"Serve coffee at the table when the argument's too interesting to break up."

In Switzerland Author Richard Halliburton, ballyhooligan-at-large, set out to cross the Alps on an elephant in imitation of Hannibal, quit when a dog nipped the elephant's leg. A political ghost ever since he lost his Senate seat in 1930, James Thomas ("Tom-Tom") Heflin of Alabama has for months been haunting Washington. Last week the New Deal found loud, long-winded Spectre Heflin a job; special representative of Federal Housing Administration in Atlanta, whence he will exhort Southern citizens to build & repair more homes. Salary: $400 a month. Tenure: two months.

In Belleville, N. J. Franklin Delano Roosevelt Jr. took a summer job in the sales division of small National Grain Yeast Corp., of which his elder brother, James Roosevelt, has been president since July I. Franklin Jr. returns to Harvard a junior next autumn, plans to rise with National Grain Yeast after graduation.

Thomas M. Sayman, St. Louis' eccentric, 81-year-old patent medicine millionaire who concocts a liniment for dog, horse and man. once financed a country club venture of Bishop M. Crawford, trapshooter. When it failed, Medicineman Sayman barged about town publicly abusing Crawford, claiming he had been "beaten out of his money." Trapshooter Crawford sued, last week won $52,002 damages for slander. Sayman, whose pet diversion is "bumping heads with anybody for any amount of money" to show how thick his skull is, has been in countless litigations, never before lost a major one. Irrepressible during his trial, he called witnesses liars, swung his stick at photographers. Accused at one point of threatening Crawford with his revolver, which he calls "Of Becky Trueheart," Sayman crowed: "The police took it away from me that morning."

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