"Names make news." Last week these names made this news:

Back in Los Angeles after a fortnight of fun in Hawaii was Postmaster General James Aloysius Farley. While bathing and basking in the sun there, he ran afoul Naval regulations by taking a cinema of the arrival of the Pan-American Clipper. Loyal Democrats paid $3 apiece for a raw fish and octopus banquet at which Boss Farley told them: "The United States is making reasonably steady strides back to prosperity. You can see it everywhere. You can take any index you please."

To counteract the setback to air travel caused by the deaths of Will Rogers and Wiley Post, Arthur Brisbane hopped off from Newark on his first transcontinental flight. From Cleveland he wrote, ''The stewardess-hostess-trained nurse, who is here to take care of you, has perfect teeth, very fine yellow-grey eyes and a green dress." Said he upon landing at San Francisco, ''Flying is reading the country by the page while land travel is spelling out the letters."

In Des Moines, visiting Iowa's Governor Clyde LaVerne Herring with their father, Curtis Bean Dall, Anna Eleanor ("Sistie") and Curtis Roosevelt ("Buzzie") Dall asked their host to help them do a trick. Governor Herring thrust his hand through the hinge crack of an open door, had a large glass of water placed between his fingers. Unable to pull his hand out without dropping the glass, Governor Herring held it for several minutes while the Dall children whooped & hollered with delight. Then the Governor's 5-year-old grandson took the glass from his flustered grandfather.

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