Dollars & Hollers

Edward of Wales, toiling in St. James's Palace with scant public knowledge of the magnitude of his efforts, was again primed last week to deliver a constructive message to British businessmen. At the annual meeting of the Travel and Industrial Development Association of Great Britain and Ireland he revealed something of his method of work.

"I confess I was amazed to learn that overseas visitors to Great Britain spent -L-25,000,000 in 1934." declared H. R. H. "This figure is the same as the figure for the sale of wool in this country and only -L-3,000,000 behind the revenue from the sale of coal!"

Amid a chorus of "hear, hear!" the exalted Economist of St. James's strongly advised promoters of travel in Britain to avail themselves of latest advertising methods, declared that the Empire must "raise its voice louder & louder." With a likable grin he raised his own voice louder & louder as he recited this keynote jingle:

He who whispers down a well About the goods lie has to sell

Will never reap the golden dollars Like he who shows them round and hollers.

As chairman of the meeting the Earl of Derby, close friend of King George, made what many considered a tactful allusion to world-wide indignation aroused by the impression that His Majesty's Government and perhaps His Majesty, as well, favor making peace by dismembering Ethiopia. Rumbled Derby: "The more people who come to this country to see us as we are and not as we are painted, the better it will be for the peace of the world and the easier for our diplomats and politicians to keep peace!"

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