"Names make news." Last week these names made this news:

Elected when his name was left on the ballot by error after he had refused to be a candidate, onetime (1917-21) U. S. Ambassador to Japan Roland Sletor Morris, 62, resigned as Democratic Presidential elector from Pennsylvania "to make way for the younger men."

Having been certified by the Democratic State Convention and duly elected a Presidential elector from Ohio, Alton H, Eppley of Orrville was discovered by Ohio's Secretary of State to be nonexistent.

Claiming Utilitarian Samuel Insull had

promised her $40,000 worth of jewelry and $22,000 cash in return "for her sacrifices" in housing him when he was a fugitive in

Athens three years ago, Mme Helen Coyimzoglu, 35, threatened in Chicago to sue unless he made immediate settlement. Styled by her lawyer as the "wife of the world's largest date merchant," she said: "I just helped Mr. Insull while he was old, sick, hunted and deserted." Said Mr. Insull: "Mme Coyimzoglu is, as I have always said, a very fine woman." Romping backstage in Memphis, cubbish Bob Crump, son of the city's Democratic Boss Edward Hull ("Ed") Crump, squirted soda-pop over Helen Morgan's white organdie Scandals costume. Irked, Torchsinger Morgan retaliated with a stiff right to the mouth.

Tracing letters sent to Ginger Rogers demanding $5,000 on threat of kidnapping or death. Department of Justice agents trapped Sailor James F. Hall of the Navy aircraft carrier Lexington who explained that he had fallen in love with Cinemactress Rogers after seeing her dance in Follow the Fleet. Campaigning for birth control, Mrs. Thomas Norval Hepburn, mother of Cinemactress Katharine Hepburn, two sons and two other daughters, declared in New Haven, Conn.'s First Methodist Church: "If you aren't frank about sex, your children will never confide in you again. When I explained scientifically and specifically to one of my daughters how she was born, she said: 'Oh. then I can have a baby without getting married. Oh, that's what I shall do!' "

Slim, 15-year-old Betty Jaynes (Betty Jane Schultz) stayed abed much of the week, kept silent a full day previous to her debut with the Chicago City Opera Company as tuberculous Mimi in La Boheme. So ably did she sing that she won 21 curtain calls, unanimous praise from Chicago critics, brought the orchestra cheering to its feet, two pleading cinemagents to hers.

Daughter of a deceased Chicago dentist, the blonde-banged youngster began her singing lessons only two years ago, never heard an opera until this season. Said Betty Jaynes after reading her notices: ''Now I shall not go to school any more. I shall just sing and sing and sing." Preparing to join the Grand Rapids Symphony Orchestra. Elizabeth Vandenberg, pretty, blonde daughter of Michigan's Republican Senator, gave a piano recital before Manhattan's Beethoven Association.

Seeking passage home to Tahiti after obtaining medical treatment for his ten-year-old son Conrad, Author James Norman Hall (Mutiny on the Bounty) was stranded in San Francisco by the shipping strike. Gloomed he: "This civilization can't last because it just doesn't make sense."

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