Dandelions

Like new games and Labor troubles, new magazines, particularly pocket-sized ones, have sprouted like dandelions across the green fields of the nation's economic recovery.* So far new games and the Labor troubles seem likely to outlast most of the magazines. Last week three more pocket-sized periodicals, all monthlies, all 25-c-, all without advertising, were in evidence. First to dandelion onto U. S. newsstands was They Say, a yellow-jacketed, staff-written journal of opinion featuring "the views ... of the audience rather than the orator, of the pews rather than the pulpit." Publisher Herbert Hungerford, 62, onetime American News Co. executive, editor a generation ago of Success, and Editor Ross Duff Whytock, 48, former newshawk for the New York Evening World, hoped to secure their readers' views by offering good pay for good letters.

No kin to the pale British imitation of TIME named Cavalcade was last week's American Cavalcade, edited by Thomas Bertram Costain, 51, associate editor of the Saturday Evening Post from 1920 to 1934. Handsome, well-printed on slick paper, illustrated with color, filled with stories, articles and poems by Rupert Hughes, Lucian Cary, Leonard Nason, Lois Montross, Frederick Irving Anderson, William Hazlett Upson, Valentine Williams, Albert Payson Terhune, Wallace Irwin, Jack Dempsey, Rian James, Gilbert Seldes, American Cavalcade looks the way a good issue of the Saturday Evening Post might look if waste wordage were squeezed out, advertising omitted, the magazine compressed to pocket size.

Last and least on last week's list was Re-Vue, edited by slender Fillmore Hyde, 43, sometime writer of the New Yorker's "Talk of the Town," former executive editor for News-Week and Today. Rehashed in almost almanac form was news of the month of March, interspersed with brief summary articles in a "snappy" vein, and with astonishingly crude line drawings and maps. Hope for Re-Vue's surviving resided chiefly in its list of financial backers which included William Hale Harkness, President Thomas R. Coward of Coward-McCann, Inc., William Gilman Low III of Charles Scribner's Sons.

*Last week 60 pocket-sized magazines were being offered on U. S. newsstands. In May 1936 there were a dozen.

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