Song Prints

Hatched last week in the Manhattan offices of Adman Byron G. Moon was an ingenious scheme to end fabric design piracy. No matter how novel the design, fabrics cannot be successfully patented. Yet songs can be copyrighted. Ingenious Mr. Moon's idea is to use the title or a snatch of the lyric of a copyrighted song to designate print designs, thus extending to dress materials Tin Pan Alley's copyright protection. Adman Moon sees no reason why Night and Day should not identify a black & white print, and April in Paris a design of horse-chestnut blossoms, just as well as April Showers and My Sin identify perfumes.

With favorable opinion from more than one top-flight copyright lawyer, the Byron G. Moon Co. plans to promote "theme song print" dresses for women this autumn. From Music Publishers Protective Association Adman Moon obtained exclusive title rights to 300,000 copyrighted songs for 10% of the 1-c--per-yd. "copyright fee" which the Moon Co. expects to collect from fabricators to whom it offers its titles. The Moon Co. has applied for 26 patents on the "theme song print" idea.

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