Monday, Nov. 08, 1937

FLASH

In 1930 at a cost of over $1,000,000 the New York Stock Exchange installed a high-speed ticker service of N. Y. Quotation Co. The new tickers printed 500 characters a minute instead of the 300 characters of earlier machines. To the despair and confusion of brokers and speculators, however, tickers still run far behind the market whenever trading waxes fast & furious. Last week, for example, the ticker was several minutes late on four days. One mad day fortnight ago it fell 22 minutes behind, leaving traders groping in a mist of uncertainty. Last week the Stock Exchange fathered a new scheme to help keep traders up-to-the-minute on trading.

Beginning November 1, whenever the ticker gets five minutes behind, latest floor prices of 16 major stocks will be given precedence on the ticker, one at a time, every 30 seconds, each preceded by the word FLASH. These up-to-date figures sprinkled through the bulk of late statistics are supposed to give traders an inkling of the market's trend. The 16 FLASH issues: Atchison, Topeka & Santa Fe; American Telephone & Telegraph; Anaconda Copper; Chrysler; Sears, Roebuck; Great Northern (preferred); Consolidated Edison; Republic Steel; General Motors; Standard Oil of N. J.; General Electric; N. Y. Central; Electric Power & Light; U. S. Steel; U. S. Rubber; Douglas Aircraft.

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