Monday, Nov. 29, 1937
Heirs
One rainy night last month William Zielsdorf, a serious little German who keeps a nursery in McLough, Kans. settled down to listen to the radio. Soothed by the music and the rich, fruity tones of announcers, William Zielsdorf dozed. Suddenly he sat bolt upright. An exciting voice had just said :
Are you the heir to $10,000?
Are you the heir to $50,000?
Are you one of America's missing heirs?
The excited voice explained that a circus performer named Edward Lusein had died in Chicago leaving $16,000 and no apparent heirs. Then radio actors, MARCH-OF-TIME fashion, enacted his life and death. William Zielsdorf packed his bag for Chicago, for Edward Lusein was his uncle.
Nurseryman Zielsdorf was apprised of his good fortune by "The Court of Missing Heirs," a bright radio idea of Skelly Oil Co. Aimed by Skelly Oil point-blank at that immense and sanguine section of the U. S. public which succumbs to bank night and sweepstakes tickets and dreams of unforeseen inheritances, the Court of Missing Heirs is not yet two months old but is already a radio success. Skelly filling stations are confined to the Midwest, so Skelly's Court of Missing Heirs is confined to 29 Columbia Broadcasting System and other Midwest stations. Dramatized each week are two cases taken from the files of probate courts. Listeners are told to go to the nearest Skelly station and get a copy of the Court of Missing Heirs Bulletin for more information. For the last two weeks a print order of 500,000 copies of the Bulletin has been exhausted within a day of publication, but William Zielsdorf is the first authentic missing heir to be discovered by Skelly.
Said William Zielsdorf last week: "I've been lucky all my life. Why, I won three turkey raffles."
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