Personnel

Last week the following were news:

P:"There is some indication," said hardworking, stiff-collared George Bucher, former executive vice president, "that the company's business may turn upward in the next few months." So saying, he took office as new president of Westinghouse Electric & Manufacturing Co. Westinghouse Electric (second in size to immense General Electric in the field of electrical equipment) in 1937 showed a $20,000,000 profit, the highest since 1929. But a better basis for Mr. Bucher's optimism was that at year's end Westinghouse had $63,000,000 of unfilled orders, enough to keep it busy for four months.

P:There are possibly half-a-dozen men in the automobile industry who know as much about selling automobiles as William C. Cowling, sales manager for Ford until two months ago. Last week, after being emotional about the advantages of driving Fords for 23 years, he put himself in another frame of mind, was elected vice president of Willys-Overland Motors, Inc. of Toledo.

P:Many years ago F. Wallis Armstrong gave financial assistance to struggling John T. Dorrance. When John Dorrance formed Campbell Soup Co., the advertising agency of F. Wallis Armstrong Co. never had to worry about losing that fat account, though it did lose Philco Radio and Victor Talking Machine. Grown rich and weary, Mr. Armstrong last week sold out to Louis Ward Wheelock Jr., his easygoing, active, second-in-command, with two momentous results: The agency will now be named after its new owner and it will move to Philadelphia's midtown Lincoln-Liberty Building from its old offices, a brick mansion at the corner of 16th & Locust Streets which was once the home of the shipbuilding Cramp family, where according to legend when a button is pushed in the art department it still registers a call from "Mrs. Cramp's bedroom."

This file is automatically generated by a robot program, so reader's discretion is required.