Elliott's Network

From poverty's pinch I'm further immune,

For now I've a son with Chicago's Tribune.

When George M. Cohan resumes his Presidential role in I'd Rather Be Right, some such couplet could be added to the lyrics about "one boy with du Pont, and another one with Hearst." For last week Son-With-Hearst Elliott Roosevelt made a deal to affiliate his newly formed Texas State Network of radio stations with the Mutual Broadcasting System, whose stock is 50%-owned by the anti-Roosevelt Chicago Tribune's Station WGN. Bamberger's Station WOR (Newark) owns the other half.

Son Roosevelt's Texas radio career began in 1935. When Hearst Radio, Inc. acquired Station KTSA (San Antonio), it also acquired the vice president in charge of sales, Elliott Roosevelt. Early this year his present wife, the onetime Ruth Googins, bought Station KFJZ (Fort Worth). Elliott has declared emphatically that Mr. & Mrs. Roosevelt's station-buying activities were financed by their own money, are completely independent of his Hearst Radio job.

The 23 Texas stations which Broadcaster Roosevelt has now gathered into his network include his wife's KFJZ, Hearst Radio's KNOW (Austin), WACO (Waco). MBS emphasized the business aspects of the affiliation, explained that the Chicago Tribune's anti-New Deal opinions were irrelevant in matters of network operations.

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