Monday, Sep. 05, 1938

Farewell Address

When it was announced three weeks ago that Harold Thomas Henry (Boake) Carter's contract to broadcast for General Foods would not be renewed for the last quarter of the year, all parties to the agreement were unanimous in denying that Boake Carter's unpopularity with labor and the Government had anything to do with the failure to renew. Last week, when Newscaster Carter made his last broadcast for Post Toasties and Huskies, Announcer Erik Rolf repeated the official explanation--that it had been impossible to buy desirable time on the fall network schedules (TIME, Aug. 22).

But when Newscaster Carter took the microphone for his final broadcast, he devoted his time to reading aloud, from Philosopher John Stuart Mill's essay Of the Liberty of Thought and Discussion, excerpts relating to the evils of violating freedom of speech and the press. At the close of the broadcast, Commentator Carter turned from Philosopher Mill, said: "It is indeed, as the makers of Huskies and Post Toasties have said, as Erik Rolf so ably put it, it is considerably a matter of inability to find convenient time to meet the desires of General Foods that brings this series to a temporary end."

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