Captain Edward Vernon ("Eddie") Rickenbacker, U. S. World War "Ace of Aces," named "the greatest living human being." His choice (for averting another World War): Neville Chamberlain. Meanwhile, Princeton University's 674 freshmen, by a one-vote margin over Adolf Hitler, chose the same man for the same title.

In Milan, Italy, the Sultan of Sumatra made a tour of haberdashers' shops, bought 700 neckties to take home to friends.

Back to the U. S. the Swedish liner Kungsholm brought Greta Louvisa Gustafsson, alias Garbo. More approachable than usual, after her summer in Europe with Leopold Stokowski, she chatted brightly with reporters, smiled, posed for pictures. Asked whether she was married, she said she would not marry until she found the "right man." Into Jack & Charlie's ("21"), famed Manhattan restaurant, wandered Cinema Director Frank Capra, dressed in conventional Hollywood garb, including a polo shirt open at the throat. The headwaiter, horrified, rushed up to him, murmured apologetically: "Sorry, but you can't sit here like that. You'll have to wear a necktie. I'll have the waiter bring some in from our stock." Huffed, Capra buttoned the collar of his shirt around his neck. The headwaiter let him stay.

White-haired little Maestro Arturo Toscanini, who fortnight ago was supposed to have had his passport revoked by Italy's Fascist Government, booked last-minute passage on the Normandie, sailed without his wife, who had accompanied him as far as Paris. Asked by a reporter what his latest tiff with the Fascists was all about.

Toscanini stiffly replied: "You're a reporter. You ought to know."

Paris Hairdresser Antoine (full name: Antoine Cierplikowski) arrived in Manhattan, bringing with him the Head of Tomorrow, "Not quite up, not quite down, but around."

Under the shimmering, kaleidoscopic lights of Omaha's Coliseum, at Nebraska's 44th Coronation Ball of Ak-Sar-Ben*-- the social high jinks of the State's big annual autumn festival--the 44th King of Ak-Sar-Ben (William Otto Swanson, ruddy-faced Omaha clothier), clothed in proud embarrassment and silks, was crowned, throned, cheered. Rich, rotund, charitable King Swanson had twice previously (1937, 1938) been decorated by the King of Sweden. Honoring France's liveliest cinemactor with the Legion of Honor, the French Government made him Chevalier Maurice Chevalier.

On his farm in Pall Mall, Tenn., on the 20th anniversary of his Wartime feat (killing 20 German soldiers and capturing 132 singlehanded), Sergeant Alvin Cullom York offered a plan for peace: "I believe if we want to stop Hitler we must knock him off the block."

To the Minnesota-Purdue football game at Minneapolis, her first since she enrolled at Radcliffe College 38 years ago, went famed blind and deaf Helen Keller. Sitting next to her, Companion Mary Agnes ("Polly'') Thomson clasped her hand, signaled the action and color of the game, ''telegraphed" the gains & losses play by play. As Minnesota won, 7-0, Miss Keller jumped to her feet again & again, cheered wildly. Said she: "I surely am pulling for Minnesota today. . . . Those beautiful kicks are really the poetry of motion. . . . They were beautifully matched teams."

* Nebraska spelled backwards,

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