Station Builder

In the mint where radio's catch phrases are coined, a busy worker is Adman Milton Harry Biow. In association with Arde Bulova some eight years ago he put the radio on Bulova Watch time. Three years later, for Philip Morris, he took Midget Johnny Roventini out of a hotel lobby, put his treble "Call for Philip Morris" on the air. After 20 years in advertising, the same 20 years in matrimony, intense, jittery Milton Biow boasts that his two loves remain his business, his wife.

Working seven days a week, 52 weeks a year, at 46 he fidgets with surplus energy. His advertising business, though large, leaves him with time on his hands. This time he gives to his career as a broadcaster. In 1933, with Arde Bulova, he bought station WAAM (Newark), consolidated with station WODA (Paterson, N.J.), called the combination station WNEW. As WNEW's president, Broadcaster Biow infused the station with his own nervous vitality, put it on a 24-hour broadcasting day. A tireless dispenser of night-time recorded music, it is a great favorite with Manhattan's taxi drivers.

Last week Broadcaster Biow bought for less than $200,000 from Publisher William Randolph Hearst station WINS (Manhattan), announced that he would withdraw from his WNEW presidency and all stock ownership, assume full command of station WINS as soon as FCC approved the license transfer.* Meanwhile, Client Arde Bulova has been reported in the market for a Manhattan radio station.

* Of the ten stations owned by Publisher Hearst, within the last six months KEHE (Los Angeles), KTSA (San Antonio), WACO (Waco), KNOW (Austin), WINS (Manhattan) have been sold, subject to FCC approval. KYA (San Francisco), KOMA (Oklahoma City), WISN (Milwaukee) are reported for sale. Remaining Hearst stations are WCAE (Pittsburgh), WBAL (Baltimore).

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